After one whole week of beaming sunshine, English weather has returned. Grey clouds and strong wind is back and so is my green tracksuit. Spring/Summer may be associated with T-Shirts and Shorts but let’s be realistic…This is England.

Let’s talk Athleisure. From joggers to jumpers, the trend is taking over spring/summer 17.

Outfit 1:

Kappa Tracksuit, H&M T-Shirt, Nike trainers.

I made sure to colour coordinate my outfit to give off a statement look that will catch the eyes of the public.

Outfit 2:

Unkown tracksuit, Adidas trainers

The olive green colour keeps it light and springy but the cotton material still protects me from the dull English weather.

Outfit 3:

Adidas sweatshirt, Asos popper pants, Adidas trainers.

Dressed in all red, her white trainers add definition to her fit. The popper pants gives her legs some air when the weather perks up.

Outfit 4:

Topshop vest, Adidas sweatpants, Adidas superstars

This look is the definition of athleisure; suitable for both gym and play. Who says casual can’t be fashionable?

Outfit 5:

Champion Sweatshirt, Kappa bottoms, Adidas trainers

As athlesuire is heavily linked to streetwear, combining different brands will create the ideal best of both worlds fit.

(Raffi Rubin)

TERM TWO

MODULE – VISUAL AND CULTURAL INFLUENCES

BRIEF

You will be asked to produce an illustrated essay that explores a subject (maybe a brand, person, movement or a new cultural phenomenon) that has impacted the world of fashion marketing and branding in the context of image.

This slideshow requires JavaScript.

Ignore image quality – only looks pixelated in inDesign.